Please note that Yahoo Personals has been discontinued and is no longer available. You can read our old review of Yahoo Personals below, or check out the rest of the Online Dating Sites we've reviewed.
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Yahoo! Personals (at personals.yahoo.com) is a very popular dating site from the world's second most popular search engine provider, Yahoo! As a trusted named brand, Yahoo has attracted over 10 million members to its personals site since its launch in 1997. Their database of members currently breaks down as 64% male and 36% female, with an average average age of 41.
Yahoo! Personals offers three competitively priced subscription plans: 1 month, 3 months and 6 months. All three come with a free 7 day trial. During the free trial phase you can: (i) create a profile, (ii) perform a search, (iii) flirt with other members using the free ice-breaker messages. If you like what you see during your 7-day trial and become a paid subscriber, you will benefit from two additional communication tools, (iv) sending emails and (v) sending instant messages. You may cancel at any time within your 7 day trial and your card won't be billed. If you don't cancel within the 7 day trial, you will automatically transfer to the monthly subscription package and your card will be billed accordingly. So if you're the forgetful type and are are already thinking about signing up for 3 or 6 months (at a cheaper monthly rate), it may make sense to do that right at the start, in case you forget and end up paying the higher monthly fee.
Our favorite feature of Yahoo Personals was the fact that as a free member you may choose from 16 different ice-breaker messages to send. These pre-written one-liners allow you to be a lot more expressive than a mere wink or a smile, which is all you can do as a free member on most other dating sites! These ice-breakers include one liners like a simple "Hi!" to "Wanna grab a coffee?", "We have a lot in common don't you think?", "I read every word of your profile. I'm intrigued, let's chat" and "Where's you favorite place to hang out?". Much better than a simple wink, don't you agree? Hopefully Yahoo will add a few more of these one-liners as time goes by.
Yahoo! Personals have recently added two new features for added peace of mind: a 6-Month promise and a 5-star safety program.
Firstly, in their new 6-Month promise they pledge that if you do not find someone special by the end of your six-month subscription they promise to give you another six months for free. You should be aware that there are some eligibility criteria. Please see Yahoo! Personals website for full details on ineligibility. In general, new members will be eligible if they post an approved searchable profile and primary photo; and communicate with at least 5 different people each month. But if you're serious about finding someone special then meeting those kind of criteria should be a piece of cake. If you don't want to worry about keeping track of your status, you can ask Yahoo! Personals top keep you updated via monthly emails. These kinds of reminders can be important as you must, for example, apply for the 6-month promise by emailing Yahoo! Personals during the 10-days before your subscription automatically renews. If you're eligible for the 6-Month Promise, you must use it immediately after your paid six-month subscription ends.
Secondly, in their new 5-star safety program they highlight their safety conscious attitude:
The only downsides we could find to Yahoo! Personals was that there is no chat room and no forums on the site. Many other dating sites include these features in the hope that their members will feel like part of a vibrant online community. Hopefully Yahoo will include these features at some later date. There are also many ads on the site, from banner ads to sponsored listings. However, this doesn't intrude on the navigation of the site and is just a minor complaint.
The UK version of Yahoo! Personals is powered by Match.com, which interestingly enough is our No. 1 rated UK dating site - as well as our No. 1 rated US dating site! (If you're interested, here are the links to our reviews of Match.com and Match.com UK)
All -in-all, we were very impressed with Yahoo! Personals. It isn't perfect, but what dating site is? But with a trusted brand name like Yahoo, over 10 million registered members online, and a free 7-day trial, you'd be a fool not to at least check out who's online in your area!
Please note that Yahoo Personals has now been discontinued.